Brian Casel

I write and teach at http://casjam.com  // I run http://audienceops.com  // I co-host the http://bootstrappedweb.com podcast. @casjam

The E-Myth Revisited

The E-Myth Revisited

Might be a bit basic for business owner’s who’ve been at it a while, but when I read it as a freelancer it was a game changer for me. It opened my mind to the idea that I can build my own business without me doing all of the work.

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Essentialism

Essentialism

I read this recently and it gave me a deeper understanding of what I already knew to be true: Focus is key and you have to step back and remove (most!) things to allow space to focus on only the most important things.

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The Bulletproof Diet

The Bulletproof Diet

Not a business book, but this definitely made an impact on my health, and especially my brainpower and focus, which enabled a noticeable difference in my ability to get stuff done and focus on the right things.

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Pat Flynn

Lead by example. Be honest. Hold nothing back. @PatFlynn

The Miracle Morning

The Miracle Morning

This book changed my life, and turned me from a night owl that got a lot done, into a morning person with rituals that allow me to get even more done, have better focus and be more happy in life.

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The One Thing

The One Thing

I usually listen to my books, but I bought a physical copy of this one because I place it right next to my computer so I can see it every time I sit down to work. Why? It’s a great reminder for me to always focus and work on that next one thing on my list, and not get distracted by everything else I know I have to do later. This book definitely helps me focus, but also tells me what the consequences are if you lose that focus.

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Virtual Freedom

Virtual Freedom

It took me a while, but I finally learned how valuable it is to have others do work for you – whether it’s work you can’t do, hate to do, or even work that you love and can do very well but you shouldn’t do as the owner of your business. Building a virtual, remote team has been one of the number one ways my business has scaled and grown over the past two years, and I owe a lot of it to this book.

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Brecht Palombo

Father, Husband, Entrepreneur, Mountain Biker | Product: http://distressedpro.com  Podcast: http://bootstrappedwithkids.com  Traveling: http://nomadicbrood.com @brechtify

The Four Hour Workweek

Four Hour Work Week

Cliché as it is The 4 Hour Work Week had a huge impact on me as I found it at exactly the right time and followed it.

The One Thing

The One Thing

Recently “The One Thing” has had a large impact on how I look at what I’m doing.

The Ultimate Sales Letter

The Ultimate Sales Letter

In terms of having a marketing foundation I think anyone who’s selling anything with words and has not read “The Ultimate Sales Letter” by Dan kennedy is shooting themselves in the foot.

Claus Geissendoerfer

Bootstrapper, Blogging @ Amstadd.com, UK focused WordPress and Joomla website support @ CMS Assist @claus1860

The Four Hour Workweek

Four Hour Work Week
This book laid the foundation to my entrepreneurial career and got me infected with the startup bug. I was reading it on a cold winter day in New York while I was employed as an IT and Management consultant. It caused me to rethink employment and attempt my first business venture.

Think And Grow Rich

Think and Grow Rich

I listened to the audio book version of it which triggered a mindset shift and made me realise how important it is to have multiple passive income streams in order to secure my future.

Work The System

Work the System

Helped me to transition from fire fighting to standardising my business operations. It guided me to set up processes and SOPs to remove me from day to day activities and focus more on growing my business in the long term (and spending more time with my wife & daughter).

Ryan Battles

Co-founder of @HarpoonApp. Author of SaaS Marketing Essentials (http://ryanbattles.com/saas ) and Using Periscope for Business (http://amz.pub/periscope)

Rework

Rework

It’s a quick read, which is refreshing, chock-full of the business philosophy that drives the company behind Basecamp. Much of these thoughts run counter-intuitive to how business is usually run, whether from tradition or laziness. Definitely one to re-read every couple years.

The Magic of Thinking Big

The Magic of Thinking Big

I tend to have small visions and small dreams, holding fast to what is practical instead of stretching for what’s possible. This book is a motivational kick in the pants to build confidence and destroy fear, cheering me on to go bigger.

The Dip

The Dip

Another quick read, this book describes the inevitable lows you will experience when pursuing a goal, and why success means pushing through that dip. It is within the dip that most give up and why so many fail. It is also practical in that it describes when giving up during the dip is the better choice.

Derek Sivers

Entrepreneur, programmer, avid student of life. @sivers

Awaken the Giant Within

Awaken the Giant Within

Permanently changed the way I think, starting at age 19, and ever since. The profound lesson is this: You can change how you feel or think. Most people think, “I can’t help the way I feel,” or “That’s just who I am.” But you can rewire your brain to anything that supports what you want from life. Everything is changeable. Fears, personality traits, long-held beliefs – you can change all of these if they’re not helping you live the life you want. I read this book at 19 on the advice of a mentor, and have read it again every few years since. A surprising amount of how I think and act is based on this book. I’m tempted to recommend other classics like “Think and Grow Rich”, but really most wisdom of all self-help books is contained in this one.

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Stumbling Upon Happiness

Stumbling Upon Happiness

Brilliant Harvard psychology professor has studied happiness for decades, and shares his surprising factual findings. The profound lesson is this:  You are bad at predicting what will make you happy.  We all are.  You make huge decisions in life like where to live or work or what to buy, based on mistaken thinking.  We think a big house will make us happy, but people in big houses are often less happy, and people with long commutes are the unhappiest of all. We think an upgraded item (new sunglasses, car, computer) will make us happy because in the moment we’re comparing it to our current one.  But as soon as we upgrade, the comparison to the previous one disappears, and we realize it was only the comparison that made us happy.  The new norm does not.  Imagine a whole book filled with factual findings on what actually does make most people happy, what doesn’t, and proof that you’re not as different from most people as you think.  This had a profound impact on the decisions I’ve made in my life since.

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The Wisdom of Crowds

The Wisdom of Crowds

This is not as universal as my other recommendations.  It’s about the power of crowds, which matters a lot to me because I have a crowd.  Those without a crowd might not relate.  But the profound lesson is this:  Big diverse groups of people make better predictions and decisions than any one individual in the group.  This goes against the conventional wisdom of the superstar.  In a race, for example, the individual is better than the group average.  But that’s why it’s surprising that in markets, predictions, and decisions, the group average is better than any individual.  It’s the old saying, “Two brains are better than one,” multiplied.  So how does this affect our life?  Think of all the places in business where someone is getting a superstar salary.  Most high-paid superstar investment managers actually underperform the market average.  Most CEOs would be better off deferring to a board.  And we’d be better off trusting the collective book reviews on Amazon.

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