Justin McGill

Started from -$6 and built a 7 figure agency. Now growing @LeadFuze & Co-Host of @ZeroToScale. I talk #entrepreneurship at http://justinmcgill.net

The Ultimate Sales Machine

The Ultimate Sales Machine

This book had a profound impact on me as a founder, without previous sales experience. It taught me how to not only think like a sales person, but implement plans and procedures like a sales manager. It covers it all and Chet gives great examples throughout the book.

Launch

Launch

A B2B book with amazing story telling. Gives several examples of how to launch a product using his “Product Launch Formula”. How to setup your drip campaigns, when to provide the offer, etc.

The Lean Startup

The Lean Startup

So many times I see startup founders trying to “go big or go home” without ever knowing if their business idea is even legitimate. Some of the principles taught in this book and completely changed how businesses are built and even how businesses are invested in.

Patrick Campbell

#SaaS steamroller @priceintel. Cloud Rules Everything Around Me (C. R. E. A. M.) @Patticus

The Servant as Leader

The Servant as Leader

Greenleaf’s work really changed my mindset from the concept of a leader being an hierarchical head to a leader being a steward to the company/entity. In turn, this mindset helped me delegate immensely more and trust the “general’s” I’ve put in place to do what’s best for the company.

Blue Ocean Strategy

Blue Ocean Strategy

In SaaS, although prospects will compare you against different solutions on the market or things they’ve built internally, you’re typically defining a market. Blue Ocean walks through how to think about your growth strategy more in the context of your customer, industry, etc. and less in the context of competitors.

Siddhartha

Siddhartha

While it’s not the most obvious message from Hess’s work, Siddhartha really hammered into me the power of focus, commitment, and mindfulness.

Brennan Dunn

Agency owner and bootstrapper. Join 32k+ freelance consultants: http://doubleyourfreelancing.com @brennandunn

Just Fucking Ship

Just Fucking Ship

Written by my friend and colleague Amy Hoy, Just Fucking Ship is a short, actionable read on how to get started shipping your ideas and projects. Be it a new consulting offering, a book, a course, or a product, the lessons that she teaches in Just Fucking Ship are the same principles that helped me launch Double Your Freelancing Rate and grow my business.

The Brain Audit

The Brain Audit

“Why customers buy and why they don’t.” This is a must read for any consultant or business owner who writes proposals, sales pages, or marketing copy. In it, Sean D’Souza explains the ‘7 bags’ that you need to address for the reader before they’re ready to buy. I use Sean’s advice whenever I write a sales page.

The Positioning Manual

The Positioning Manual

One of the best books written on positioning for technical agencies (and consultants). (I had a conversation with Philip about positioning on my podcast, The Business of Freelancing that’s a great addition to reading the book)

Rob Walling

Lessons learned by a Solo Entrepreneur. http://www.GetDrip.com & http://www.HitTail.com. @robwalling

Made to Stick

Made to Stick

I’ve used lessons from this book on my blog, podcast, conference talks, marketing copy, and pretty much every means of communication I use on a regular basis.

The Snowball: Warren Buffett and the Business of Life

The Snowball

I listened to the abridged version of this book; I heard it gives you the gyst (and even then, it’s 25+ hours). I was struck by how much Warren Buffett was committed to investing his way, for decades on end. No matter what other forces or opinions have come along, he has stuck to his approach for almost a lifetime.

The Sticking Point Solution

The Sticking Point Solution

Jay Abraham is a smart guy. I’ve liked anything he writes on marketing, and this is no exception. He has a way of writing about marketing that fills your head with new ideas that you can apply to your business right now. I love books that are so good they force me to take notes.

Brian Dean

Link Building. SEO. Content Marketing. Conversions. @backlinko

The Four Hour Workweek

Four Hour Work Week

This book took me from my parent’s basement to the 7 figure business I run today.
If you want to create a business that gives you MORE freedom and flexibility, Tim’s masterpiece is a must-read.

Buy on Amazon.com | Amazon.co.uk

How to be Idle

How to be Idle

Helped me learn that sitting around and relaxing is time well spent. Underrated gem.

Buy on Amazon.com | Amazon.co.uk

Positioning

Positioning

Taught me the hard lesson that, for people to know why you’re different, you need to tell them. Repeatedly.

Buy on Amazon.com | Amazon.co.uk