Pat Flynn

Lead by example. Be honest. Hold nothing back. @PatFlynn

The Miracle Morning

The Miracle Morning

This book changed my life, and turned me from a night owl that got a lot done, into a morning person with rituals that allow me to get even more done, have better focus and be more happy in life.

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The One Thing

The One Thing

I usually listen to my books, but I bought a physical copy of this one because I place it right next to my computer so I can see it every time I sit down to work. Why? It’s a great reminder for me to always focus and work on that next one thing on my list, and not get distracted by everything else I know I have to do later. This book definitely helps me focus, but also tells me what the consequences are if you lose that focus.

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Virtual Freedom

Virtual Freedom

It took me a while, but I finally learned how valuable it is to have others do work for you – whether it’s work you can’t do, hate to do, or even work that you love and can do very well but you shouldn’t do as the owner of your business. Building a virtual, remote team has been one of the number one ways my business has scaled and grown over the past two years, and I owe a lot of it to this book.

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Patrick Campbell

#SaaS steamroller @priceintel. Cloud Rules Everything Around Me (C. R. E. A. M.) @Patticus

The Servant as Leader

The Servant as Leader

Greenleaf’s work really changed my mindset from the concept of a leader being an hierarchical head to a leader being a steward to the company/entity. In turn, this mindset helped me delegate immensely more and trust the “general’s” I’ve put in place to do what’s best for the company.

Blue Ocean Strategy

Blue Ocean Strategy

In SaaS, although prospects will compare you against different solutions on the market or things they’ve built internally, you’re typically defining a market. Blue Ocean walks through how to think about your growth strategy more in the context of your customer, industry, etc. and less in the context of competitors.

Siddhartha

Siddhartha

While it’s not the most obvious message from Hess’s work, Siddhartha really hammered into me the power of focus, commitment, and mindfulness.

Claus Geissendoerfer

Bootstrapper, Blogging @ Amstadd.com, UK focused WordPress and Joomla website support @ CMS Assist @claus1860

The Four Hour Workweek

Four Hour Work Week
This book laid the foundation to my entrepreneurial career and got me infected with the startup bug. I was reading it on a cold winter day in New York while I was employed as an IT and Management consultant. It caused me to rethink employment and attempt my first business venture.

Think And Grow Rich

Think and Grow Rich

I listened to the audio book version of it which triggered a mindset shift and made me realise how important it is to have multiple passive income streams in order to secure my future.

Work The System

Work the System

Helped me to transition from fire fighting to standardising my business operations. It guided me to set up processes and SOPs to remove me from day to day activities and focus more on growing my business in the long term (and spending more time with my wife & daughter).

Leo Babauta

Creator of Zen Habits. Vegan, dad, husband. @zen_habits

Walden

Walden

The simplicity and thoughtfulness of this book stirred me to think about what’s important, and to take a closer look at society and whether I wanted to be a part of what everyone else is doing.

Tao Te Ching

Tao Te Ching

Although I’ve learned much from Zen writings, the Tao Te Ching has probably been a bigger influence on my philosophy. I love its simplicity, and the power that comes from that simplicity. It’s a powerful manual for living, and Zen Habits is not much more than a modern take on this book.

Manufacturing Consent

Manufacturing Consent

Chomsky’s writings awoke in me, as they did in many others, an awareness of the political and corporate machine that affects all of our lives. When people ask me how I can boycott reading and watching the news for years now (“You need to be aware of the world around you!”), I would point them to this book. The reading is a bit dense, but it’s powerful.

Brian Dean

Link Building. SEO. Content Marketing. Conversions. @backlinko

The Four Hour Workweek

Four Hour Work Week

This book took me from my parent’s basement to the 7 figure business I run today.
If you want to create a business that gives you MORE freedom and flexibility, Tim’s masterpiece is a must-read.

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How to be Idle

How to be Idle

Helped me learn that sitting around and relaxing is time well spent. Underrated gem.

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Positioning

Positioning

Taught me the hard lesson that, for people to know why you’re different, you need to tell them. Repeatedly.

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Derek Sivers

Entrepreneur, programmer, avid student of life. @sivers

Awaken the Giant Within

Awaken the Giant Within

Permanently changed the way I think, starting at age 19, and ever since. The profound lesson is this: You can change how you feel or think. Most people think, “I can’t help the way I feel,” or “That’s just who I am.” But you can rewire your brain to anything that supports what you want from life. Everything is changeable. Fears, personality traits, long-held beliefs – you can change all of these if they’re not helping you live the life you want. I read this book at 19 on the advice of a mentor, and have read it again every few years since. A surprising amount of how I think and act is based on this book. I’m tempted to recommend other classics like “Think and Grow Rich”, but really most wisdom of all self-help books is contained in this one.

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Stumbling Upon Happiness

Stumbling Upon Happiness

Brilliant Harvard psychology professor has studied happiness for decades, and shares his surprising factual findings. The profound lesson is this:  You are bad at predicting what will make you happy.  We all are.  You make huge decisions in life like where to live or work or what to buy, based on mistaken thinking.  We think a big house will make us happy, but people in big houses are often less happy, and people with long commutes are the unhappiest of all. We think an upgraded item (new sunglasses, car, computer) will make us happy because in the moment we’re comparing it to our current one.  But as soon as we upgrade, the comparison to the previous one disappears, and we realize it was only the comparison that made us happy.  The new norm does not.  Imagine a whole book filled with factual findings on what actually does make most people happy, what doesn’t, and proof that you’re not as different from most people as you think.  This had a profound impact on the decisions I’ve made in my life since.

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The Wisdom of Crowds

The Wisdom of Crowds

This is not as universal as my other recommendations.  It’s about the power of crowds, which matters a lot to me because I have a crowd.  Those without a crowd might not relate.  But the profound lesson is this:  Big diverse groups of people make better predictions and decisions than any one individual in the group.  This goes against the conventional wisdom of the superstar.  In a race, for example, the individual is better than the group average.  But that’s why it’s surprising that in markets, predictions, and decisions, the group average is better than any individual.  It’s the old saying, “Two brains are better than one,” multiplied.  So how does this affect our life?  Think of all the places in business where someone is getting a superstar salary.  Most high-paid superstar investment managers actually underperform the market average.  Most CEOs would be better off deferring to a board.  And we’d be better off trusting the collective book reviews on Amazon.

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