Just Fucking Ship
Written by my friend and colleague Amy Hoy, Just Fucking Ship is a short, actionable read on how to get started shipping your ideas and projects. Be it a new consulting offering, a book, a course, or a product, the lessons that she teaches in Just Fucking Ship are the same principles that helped me launch Double Your Freelancing Rate and grow my business.
The Brain Audit
“Why customers buy and why they don’t.” This is a must read for any consultant or business owner who writes proposals, sales pages, or marketing copy. In it, Sean D’Souza explains the ‘7 bags’ that you need to address for the reader before they’re ready to buy. I use Sean’s advice whenever I write a sales page.
The Positioning Manual
One of the best books written on positioning for technical agencies (and consultants). (I had a conversation with Philip about positioning on my podcast, The Business of Freelancing that’s a great addition to reading the book)