Andy Barr

Head up 10Yetis. Global conf speaker on #socialmedia, public relations, #video and #digital #pr campaigns. Loves a pun and the term #darksocial. @10yetis

Carra

Carra

A story of leadership, focus, dedication and putting your body on the line for the cause. Very similar to my own career in public relations. In all seriousness, this is one of the best football books ever written and many of the stories translate into handy nuggets of management advice, for example, no business should ever hire El Hadji Diouf. In another rare moment of honesty, this is my fave book for a quick pick me up. If I have had a tough day or feeling a bit “meh” Jamie always comes to the rescue.

Buy on Amazon.com | Amazon.co.uk

E

e by Matt Beaumont

My goal in life is to get everyone who works in the creative sector, especially agency side, to read this book. It is fairly old now but is still a fairly good reflection of what the creative industry is really like. I don’t think there is a week goes by where an industry story does not remind me of this book. Even better, people in our office now shout “but is it a gold” during creative meetings, in honour of this book.

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Good to Great

Good to Great

Simply put, if you own a business and don’t have this book, then you have an actually medical problem. Having read this book several times it has now achieved cult status and sits as a permanent reference book on my bedside table. It is GOOD as a general business guide but GREAT as an inspirational business tool.

Buy on Amazon.com | Amazon.co.uk

Flemming Madsen

Predictive analytics and data mining @FlemmingMa

Nexus

Nexus

An intelligent thriller about how the future could look like. Three researchers develop a way to super-charge their cerebral abilities. They can take humanity to the next level, but governments and dark forces want to get hold of the innovation and exploit it for their own benefit.
Once I started I couldn’t put it down. Still enjoy thinking about the issues it raises.

Buy on Amazon.com | Amazon.co.uk

The Hard Thing About Hard Things

The Hard Thing About Hard Things

The fantastic story about Ben Horowitz’s life as an entrepreneur. The book is great because it deliberately deals with many of the difficulties of being an entrepreneur and how they can be overcome.
A must read for anyone who is or want to work in a start-up.

Buy on Amazon.com | Amazon.co.uk

The Signal and the Noise

The Signal and the Noise

As someone who spend a lot of time looking for needles in haystacks, this book is a must read. The book is a great read, but it also delivers practical methods that can be used to clarify thinking on complex observations. Last, but not least, it is very entertaining.

Buy on Amazon.com | Amazon.co.uk

Shane Snow

Tech journalist and cofounder of @Contently. Author of http://sha.ne/Smartcuts . Lover of pizza, science, and stories. Latest work at http://shanesnow.contently.com

A full list of Shane’s most influential book picks can be found at shanesnow.com/booklist

The Martian

The Martian

Making engineering geekery accessible and entertaining!

The Confidence Game

The Confidence Game

Coming soon from Maria Konnikova, a fascinating nonfiction book about con artists

So you’ve been publicly Shamed

So you've been publicly shamed

This book is about forgiveness and digital media, and showcases Jon Ronson’s ability to make reading easy.

Shane added : “If you haven’t seen my reading level analysis about why writing like these guys’ is so effective, check this post out: http://maneatingrobot.com/095/reading-level-how-much-does-it-matter/