Head up 10Yetis. Global conf speaker on #socialmedia, public relations, #video and #digital #pr campaigns. Loves a pun and the term #darksocial. @10yetis
A story of leadership, focus, dedication and putting your body on the line for the cause. Very similar to my own career in public relations. In all seriousness, this is one of the best football books ever written and many of the stories translate into handy nuggets of management advice, for example, no business should ever hire El Hadji Diouf. In another rare moment of honesty, this is my fave book for a quick pick me up. If I have had a tough day or feeling a bit “meh” Jamie always comes to the rescue.
My goal in life is to get everyone who works in the creative sector, especially agency side, to read this book. It is fairly old now but is still a fairly good reflection of what the creative industry is really like. I don’t think there is a week goes by where an industry story does not remind me of this book. Even better, people in our office now shout “but is it a gold” during creative meetings, in honour of this book.
Good to Great
Simply put, if you own a business and don’t have this book, then you have an actually medical problem. Having read this book several times it has now achieved cult status and sits as a permanent reference book on my bedside table. It is GOOD as a general business guide but GREAT as an inspirational business tool.