Made to Stick
I’ve used lessons from this book on my blog, podcast, conference talks, marketing copy, and pretty much every means of communication I use on a regular basis.
The Snowball: Warren Buffett and the Business of Life
I listened to the abridged version of this book; I heard it gives you the gyst (and even then, it’s 25+ hours). I was struck by how much Warren Buffett was committed to investing his way, for decades on end. No matter what other forces or opinions have come along, he has stuck to his approach for almost a lifetime.
The Sticking Point Solution
Jay Abraham is a smart guy. I’ve liked anything he writes on marketing, and this is no exception. He has a way of writing about marketing that fills your head with new ideas that you can apply to your business right now. I love books that are so good they force me to take notes.