Martin Judd

Custom Software Development and consultancy for businesses of all sizes. @martin_judd

Crossing the Chasm

Crossing the Chasm

This is one of the first books I read when starting on the entrepreneurial path and it was a fantastic insight into the development of a software product within it’s market.

Buy on Amazon.com | Amazon.co.uk

The Four Steps to the Epiphany

The Four Steps to the Epiphany

Customer Development is a common term these days in the startup and bootstrapping world but I’d never heard of it before I read this book. Reading this opened my eyes to the power of building software that the customer wants rather than what I want to build.

Buy on Amazon.com | Amazon.co.uk

Start Small, Stay Small

Start Small, Stay Small

This book really resonated with what my aspirations were for having a product business. The book provides actionable advice about how to get started with a small software product business.

Buy on Amazon.com | Amazon.co.uk