The Ultimate Sales Machine
This book had a profound impact on me as a founder, without previous sales experience. It taught me how to not only think like a sales person, but implement plans and procedures like a sales manager. It covers it all and Chet gives great examples throughout the book.
A B2B book with amazing story telling. Gives several examples of how to launch a product using his “Product Launch Formula”. How to setup your drip campaigns, when to provide the offer, etc.
The Lean Startup
So many times I see startup founders trying to “go big or go home” without ever knowing if their business idea is even legitimate. Some of the principles taught in this book and completely changed how businesses are built and even how businesses are invested in.